About Plouton Life

Rooted in the ancient wisdom of the Greek word Plouton, meaning “Giver of Wealth”

Our philosophy at Plouton Life is built on the belief that true wealth lies in the harmony of health, relationships, and financial prosperity. We focus on moving from accumulation to contribution—creating wealth and abundance that touches every area of life, beyond just material gains.

At Plouton Life, we break away from conventional definitions of success. Our approach is not just about managing finances; it’s about guiding you toward a life full of love, laughter, and connection. Using science and math-based strategies, we help you build a legacy that reflects your unique values, encouraging a life of purpose and meaningful impact.

We see ourselves as your partner on this journey, offering knowledge, guidance, and clarity at every step. Our goal is to support you in living your purpose and creating the life of wealth and abundance you deserve.

Statue of Socrates in Greece.

Our Mission

At Plouton Life, we are on a transformative journey to guide 6 million clients toward a wealth that extends beyond money. Our mission is to create a path to holistic wealth, one that unites physical health, emotional strength, meaningful relationships, and financial empowerment—redefining what true success and abundance look like.

We are committed to helping you achieve true wealth in every part of your life. By aligning your health, mind, emotions, and finances, we ensure that every aspect of your life is in harmony, leading to a rich and fulfilling experience. This is the Plouton Life vision: wealth as well-being.

NFA™ Neurofinancal Alignment

NFA at Plouton Life is the practice of rewiring how you think and feel about money by aligning your financial decisions with your core values and purpose. It combines neuroscience, psychology, and financial strategies to help you break free from limiting beliefs and emotional triggers, allowing you to manage your wealth with clarity, intention, and confidence. Through neurofinance, we transform how you handle finances—so they serve your well-being and help you live a life of true fulfillment.

Our Vision

Statue of Pluto, the Greek mythology God, in Greece.Our vision is to build a network of resources and partnerships that support your unique path to true wealth and abundance. We redefine personal finance by focusing on well-being as a whole—ensuring your health, relationships, and finances work together in harmony.

Integrity is at the heart of what we do. As fiduciaries, we’re fully accountable to your goals, making your success our priority. Our mission is to guide you toward a prosperous, fulfilling life aligned with the vision you’ve always held for yourself.

Our approach goes beyond numbers—it’s about creating a life where every area supports the others. With Plouton Life, you’re not just planning finances; you’re building a legacy that resonates with who you are and what you want to contribute to the world.

Our Fiduciary Commitment

At Plouton Life, we elevate the standard of financial advisor through our unwavering commitment to the fiduciary duty. Our team, proudly holding the Certified Financial Fiduciary® designation, represents a pledge to prioritize your best interests in every aspect of our service.

This commitment means more than just expert financial advice; it’s a holistic promise to treat your legacy with the utmost care and integrity. We understand the importance of trust in financial planning, and our fiduciary duty is the cornerstone of our relationship with you.

Meet Pete

Meet Pete Foldes, the heart and soul behind Plouton Life. His unique journey, rooted in family values and the search for a meaningful life, has shaped a visionary approach to legacy planning.

Pete Foldes's grandfather in military taking a group photo.

A Legacy Shaped by Family & Values

Raised amidst the rich narratives of his immigrant grandparents and the hard-working ethos of his father, Pete’s formative years were not just about absorbing lessons; they were about understanding life’s deeper meanings. His role as a caretaker for his grandmother at 16 was a profound turning point, teaching him about empathy, care, and the real essence of making a difference.

These familial experiences instilled in him a deep sense of responsibility to make a positive impact and live a life of significance.

Driven by a philosophy to live each day fully, Pete embarked on a journey ‘In search of delicious’ — a pursuit of joy, laughter, and love, free from regrets. This pursuit wasn’t just a personal mantra; it became the foundation of his professional ethos.

Founding Plouton Life

Pete Foldes with his daughter laughing together.

As a family-focused individual Pete was able to prioritize his children when they were babies and dedicating time to raise them.

Pete’s journey into financial education began with his background in Psychology and further studies in Education and Teaching. Noticing a gap in financial literacy, Pete was inspired to help others understand and improve their financial lives. This passion led to the creation of Plouton Life, where his mission came to life.

At Plouton Life, Pete’s vision goes beyond typical financial advising. He’s focused on building legacies that last, believing that our actions today create ripples that impact future generations. For Pete, true wealth is about the mark we leave behind, not just financial success.

Pete understands the importance of family and is driven to educate others to help strengthen their own families.

Understanding the Plouton Logo

The Plouton Life logo, represented by a water drop with rippling rings, symbolizes continuous transformation and growth. Each ripple layer signifies a new phase in the journey toward well-being, reflecting the idea that personal and financial growth is never complete—we are always evolving. The water drop represents the initial step in creating lasting change, while the expanding ripples embody the impact and legacy we leave behind. The larger the ripple, the greater the influence you have on your life and others, making your legacy a powerful force that extends far beyond financial success. This ongoing process mirrors Plouton Life’s commitment to guiding individuals through transformative stages toward holistic abundance.

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